Related to my earlier post on the rich and their hunger for art/bohemia, I learn that W Magazine will have its first-ever art issue this fall. I believe the LTB Magazine will be called Culture and Travel, not Art & Culture as the NY Post says.

W magazine's first-ever art issue is slated to hit newsstands in October, and will cover major artists, auction houses and dealers.

Some may chalk this one up to a simmering rivalry between James Truman, the ex-editorial director of Conde Nast, and Patrick McCarthy, the editorial director of stablemate W.

Truman is now the CEO of LTB Media, a company that has as its flagship Art & Auction. He's also introducing his newest magazine, Art & Culture, in September, but is said to be struggling to find ads.

McCarthy denies any rivalry with Truman. "It has nothing to do with that. We've had this on the drawing board for nine months," McCarthy said of W's art number.

Still, he concedes, it is a first for W. And while he'll be covering the art world, he said he'll be going to the same high-end fashion advertisers.